Instagram marketing
How to Run an Effective Giveaway Campaign on Instagram
October 13, 2020If you’re looking to increase your brand presence on Instagram, giveaways can be a good way to get your posts in front of more people and showcase both your products and your account. But there’s a right way and a wrong way to go about it – done right, Instagram giveaways can be effective, and […]
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How to Get Started with Facebook and Instagram Shops
October 4, 2020Facebook is gradually rolling out its new Shops for Facebook and Instagram to more regions, and giving more businesses the capacity to sell direct on Facebook via simplified, customized shop options which maximize both presentation and performance. And if you’re looking to open up your own Facebook shop, this could help – Facebook recently added a new Blueprint education overview on how […]
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How to optimize for the Instagram algorithm in 2020
September 10, 202030-second summary: Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds. Ever since the platform left the chronological feed behind and moved to the algorithmic feed years ago, marketers, content creators, and users alike have been speculating on what exactly determines which posts make it to the top. There […]
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A Beginners Guide to Social Media Fact-Checking [Infographic]
August 8, 2020According to research, around 70% of American adults now get at least some news content from social media platforms, while people are also now more likely to stay in touch with the latest issues via social apps than they are from reading newspapers. Add to this the fact that many smaller publications have been forced to shut down due […]
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Instagram Launches its TikTok-Like ‘Reels’ Functionality in 50 New Regions
August 8, 2020In a move that will be a surprise to absolutely no one, Instagram has today announced that it’s making is TikTok-like ‘Reels’ functionality available in 50 regions, including the US, in addition to the 4 where it was already available. Well, I mean, Instagram did already announce that Reels would be launched in the US in August, so […]
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Everything You Need to Know to Create Engaging Instagram Carousels [Infographic]
July 28, 2020Instagram is the social network of the hour – and it’s easy to see why. It’s a visually-oriented platform which offers many options for brands to advertise their products and services, while also building meaningful relationships with target audiences. Back in 2017, Instagram launched its multi-image, or carousel upload feature, which enables users to add up to […]
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Instagram Provides New Options to Manage How IGTV Previews Appear in the Main Feed and Discover
July 10, 2020Instagram has added some new tools to help IGTV creators manage how their content appears when it’s listed in the main feed, and within the Discover tab. Back in April, Instagram rolled out a set of new updates for IGTV, which included enabling creators to share the first 15 seconds of their IGTV video in Stories (with the […]
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How to make money on Instagram
July 10, 2020A platform that was initially built for sharing photos has now become a career for influencers and popular content creators around the world. Yes, that’s Instagram for you. However, most people don’t know how to make money on Instagram. Many believe that in order to earn money through Instagram, one needs a massive following. Yes, you need […]
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How to Set Up Instagram Shopping [List]
July 8, 2020With Instagram putting more emphasis on eCommerce and direct buying from on-platform posts and Stories – via Shopping Tags, Checkout, shopping ads, etc. – brands are increasingly looking at their options for driving direct purchases from the popular app. And if you’re looking to make your Instagram posts ‘buyable’, this quick guide is for you. […]
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Top 10 Instagram Stats for 2020
July 8, 2020Are you looking to put more emphasis on Instagram in 2020? Now reaching over a billion active users, and with more and more business and eCommerce related tools on the way, it makes sense that all social media managers should be considering whether there’s a fit on Instagram for their business, and how they might […]
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