instagram IGTV

How to optimize for the Instagram algorithm in 2020

September 10, 2020

30-second summary: Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds.   Ever since the platform left the chronological feed behind and moved to the algorithmic feed years ago, marketers, content creators, and users alike have been speculating on what exactly determines which posts make it to the top. There […]

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Instagram Provides New Options to Manage How IGTV Previews Appear in the Main Feed and Discover

July 10, 2020

Instagram has added some new tools to help IGTV creators manage how their content appears when it’s listed in the main feed, and within the Discover tab. Back in April, Instagram rolled out a set of new updates for IGTV, which included enabling creators to share the first 15 seconds of their IGTV video in Stories (with the […]

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