social media marketing

A Beginners Guide to Social Media Fact-Checking [Infographic]

August 8, 2020

According to research, around 70% of American adults now get at least some news content from social media platforms, while people are also now more likely to stay in touch with the latest issues via social apps than they are from reading newspapers. Add to this the fact that many smaller publications have been forced to shut down due […]

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6 Facebook Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)

July 7, 2020

Facebook ads can be a great promotional option, and can provide significant benefits, with respect to both increasing brand awareness and boosting sales. But not all Facebook ad campaigns are created equal. Often, even a seemingly simple oversight can cause you to quickly burn through your Facebook ads budget, without getting the results you want. […]

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Best 8 Ways to Build Brand Loyalty with Social Media

February 26, 2020

Best 8 Ways to Build Brand Loyalty with Social Media Did you know that it’s up to five times more expensive to get new customers as it is to retain current ones? If that’s not enough reason to aim for brand loyalty, you also have a 60-70% chance of selling to existing customers, compared to […]

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