How To Learn Digital Marketing [Step-By-Step Guide]
Digital marketing is the new buzz word on the internet. People either want to become a digital marketing expert or they want to leverage digital marketing for growing their business.
So, if you want to learn digital marketing and help others in growing their business then you have come to the right place.
In this blog post, I’ll be sharing with you 17 awesome ways by which you can learn digital marketing. Some of the ways mentioned in this list are paid while some are free.
Hence, the decision is completely yours.
You can either opt for a paid way to learn digital marketing or freeway. If you are totally a newbie in digital marketing the go for paid way, if you already know the basics of digital marketing then you must go for the freeway.
1. Start your own blog
One of the best ways to learn digital marketing is by starting your own blog and learning from your own experience. When you start your blog, you’ll learn things like SEO, social media marketing, WordPress and many other aspects of digital marketing.
In fact, I personally learnt digital marketing by starting my own blog.
When you start your own, you’ll get hands-on experience in various aspects of digital marketing. Initially, things will be difficult, but as you put your efforts and hard work, you’ll enjoy the process.
Apart from this, a blog can also help you in earning money online, living a boss free life, working from anywhere and travel the world while earning money.
2. Enroll in paid digital marketing courses
Next to blogging, you can also learn digital marketing by enrolling in a paid digital marketing course. Today, if you search on the internet then you’ll find tons of online and offline digital marketing courses
You need to select any one of the course and start your digital marketing journey.
The paid digital marketing course will not only give you practical knowledge but also help you with placement assistance. At the end of the course, you’ll also be eligible to get various digital marketing certificates that can add value to your resume.
3. Read digital marketing books
If you don’t want to spend thousands of cash on paid digital marketing course, then you also buy digital marketing books at a much cheaper rate and start reading them.
Books won’t give you much particle knowledge but they are a great tool to start your digital marketing journey.
Even I start my digital marketing journey by reading books, later on, I started my own blog to learn things more practically.
To start with, you can either buy a full-stack digital marketing book that covers the A-Z of digital marketing. Or else, you can also buy various books on digital marketing topics like SEO, social media marketing, WordPress and much more.
4. Read digital marketing blogs
Hands down, one of the best ways to learn digital marketing for free is to read blogs on the internet. Reading blogs will not only help you in learning digital marketing but it would also keep updated on the latest happenings in the world of online marketing.
There are several digital marketing blogs floating on the internet. However, you don’t need to read all of them.
You just need to bookmark a few of the digital marketing blogs and read them twice or thrice in a week. This would surely help you in learning digital marketing.
Apart from this, reading blogs would also enhance your vocabulary, especially if you are from non-native English speaking country.
5. Watch videos on YouTube
I simply don’t understand why people don’t leverage the power of YouTube for learning and development.
If you are truly serious about learning digital marketing, then YouTube is the place to be. On YouTube, you’ll find tons of channel that are solely into digital marketing. Trust me, if you follow those channel and watch their videos for a month or a two then no can stop you from becoming a digital marketing expert.
In my opinion, digital marketing videos on YouTube are far better than reading blogs and enrolling in paid courses.
So, go to YouTube and just type “digital marketing” in the search box. Within seconds, you’ll come across thousands of high-quality lectures and videos.
6. Do an internship
If you are serious about making your career in digital marketing, you must do a digital marketing internship. There are many reputed and award-winning digital marketing companies across the world. You need to select a few companies and apply for the internship.
I would say, even if it is a non-paid internship, you should go for it.
Digital marketing internship would will help you in understanding how does the online marketing eco-system work. It would also help you in getting hands-on experience.
You’ll also be working under the supervision of a digital marketing expert. Hence, it will be a complete win-win situation for you. After completing your internship, you may also get a high paying job offer.
You can also look for internship opportunities on:
- Monster.com and many other job portals.
7. Follow influencers on social media
You can also follow some digital marketing influencers on social media platforms like Twitter, Facebook and Instagram. Digital marketing experts and influencers are highly active on social media.
They constantly keep on publishing their new blog post, video or podcast on their social media account.
Hence, you can take up this opportunity to learn digital marketing.
I am personally following all the top digital marketing experts on social media platforms like Facebook, YouTube, Twitter and Instagram.
8. List to a digital marketing podcast
Whether you agree or not, but podcasts are getting popular day-by-day. Millions of people across the globe are listening to podcasts, especially in the niche of learning, motivation and self-development.
Hence, if you are serious about learning digital marketing then even you can start listening to various marketing podcast.
There bunch of digital marketing podcast available on Podbean and Spotify.
Just download the app and search for digital marketing podcast.
9. Watch webinars
I am personally a big fan of digital marketing webinars. These webinars are conducted by experts and ads true value in the enhancement of knowledge and learning.
The good thing about the webinar is that you get to learn to advanced topics that might have never heard off. Another benefit of watching webinars is that they contain PPTs which makes learning more fun and easy.
In order to watch digital marketing webinars, you just need to go to Google search and type “digital marketing webinars”.
Later on, you’ll get tons of results for this search query.
10. Get enrolled in free certification courses
If you don’t have enough cash to enroll in paid digital marketing courses, then you can also enroll in free online digital marketing courses. I know the fact that free courses won’t add much value but they would surely help you in building a strong foundation.
Once your foundation is ready, you can either start your own blog and learn things more practically. This would build your confidence and help you in learning digital marketing.
Udemy is a great place where you’ll find tons of FREE digital marketing courses.
11. Do an MBA in digital marketing
Do you want to get a post-graduate degree in digital marketing?
If your answer is yes, then you must go for MBA in digital marketing.
MBA in digital marketing is a specialized degree for students who want to learn digital marketing in detail. The course syllabus of MBA in digital marketing deals with various modules of digital marketing like SEO, SEM, SMM, email marketing and much more.
Anyone with a minimum of 50-60% aggregate or an equivalent CGPA in their Bachelor’s degree can do MBA in digital marketing.
The best thing about doing an MBA in digital marketing is that you’ll handsome pay package and placement opportunities in top-companies.
12. Googe digital unlocked
When it comes to learning digital marketing, how can we forget Google?
Google has taken an initiative to spread the knowledge of digital and online marketing by creating a platform called Google Digital Unlocked. This is a free platform where anyone can learn about digital marketing, SEO, how to grow a business by leveraging online medium as a tool and more.
At Google Digital Unlocked, you’ll learn the following things:
- Search ads.
- Email marketing.
- Google analytics.
- Social media marketing.
- Advertising on websites.
- Content marketing and more.
The best thing about this program is that it is completely free of cost and each module is taught by an expert trainer from Google.
13. Digital marketing seminars and conferences
You can also learn digital marketing by attending digital marketing seminars and conferences. Every year thousands of digital marketing seminars and world conferences are conducted, you can enroll yourself in those conferences and get valuable insights.
The entry fee of these seminars is quite high but it is worth your time and investment.
Lot of experts, business leader, digital influencers and digital entrepreneurs share their knowledge in these seminars and conferences. Hence, it would great to learn from these experts.
14. Leverage LinkedIn learning
LinkedIn has come up with a learning portal where you can find tons of skill enchantment and development courses. Yes, you’ll also find digital marketing courses on this platform.
The only downside of this portal is that it is not for free.
The portal is only available to premium LinkedIn members, however, you can get a free demo and watch all the necessary lectures.
15. Join Facebook groups
If utilized carefully, then Facebook groups can be a great resource for learning and skill development. Nowadays, you’ll see that lot of bloggers and digital marketers have started their own Facebook group. You must join such groups without any fail.
Bloggers and digital marketers are constantly sharing videos lectures, exciting deals and offers, content and other resources on such groups.
Hence, you can join these groups and learn digital marketing.
16. Join digital marketing forums
Next to Facebook groups, you can also join various digital marketing forums on the internet. Some of the forums are paid but some are also free. Hence, you can join the free forums and learn digital marketing.
On forums, you can post your doubts and query regarding digital marketing. You can also get yourself involved in discussions and share your knowledge if you want.
Another good thing about digital marketing forums is that you’ll also get various deals, discounts and exciting offers on such forums.
17. Try your hands on freelancing
Once you have built your strong foundations then you can try your hands with freelancing. You take up multiple freelancing projects from the domain of digital marketing and try to complete them.
If you give value to the clients then you’ll be paid a handsome amount of money. This will also boost your confidence and later on, you can also start your own digital marketing agency.
There are tons of freelancing websites on the internet where you can create your profile and portfolio and bid for projects.
I would suggest you to try to grab international clients as their purchasing power as more and they would also pay you good cash.
FAQs about digital marketing:
What is digital marketing?
Digital marketing is a form of marketing which involves the utilization of medium like the internet, social media, blogs, online advertisement and other such platforms.
What is the scope of digital marketing?
The scope of digital marketing is quite good. Anyone who is looking forward to learning digital marketing in 2020, would surely get good benefit from it. There are also tons of job opportunities available in the field of digital marketing.
What are the types of digital marketing?
SEO, social media marketing, email marketing, search engine marketing, inbound marketing, content marketing, blogging and pay per click are various types of digital marketing.
How can I start with digital marketing?
One can start learning digital marketing by reading books or blogs, enrolling in paid courses, watching videos on YouTube, listening to podcasts, watching webinars and many other ways.