What is SEO? And how do search engine optimization work?
What is SEO and why is it important for a blog? This question often bothers many new bloggers a lot. In today’s digital age, if you have to come in front of people, then online is the only way where you can be present in front of cores of people simultaneously.
Here if you want, you can be present through the video itself or you can reach out to the people through your content. But to do this, you have to come to the first pages of search engines because these are the pages that visitors like and trust more.
But reaching here is not that easy task because for this you have to properly SEO your articles. Meaning that they have to be optimized properly so that they can rank in the search engine. And its process is called SEO. Whereas in today’s article, we will get information about what is called SEO (What is SEO in english) and how to do it.
In this way, the life of blogging is SEO. This is because if you want to write any good article, if your article is not ranked properly, then the chances of getting traffic in it are negligible. In such a situation, all the hard work of the writers goes into the water.
One thing must be noted that if someone tells you that he is a big SEO Expert in Hindi then never believe him because till date no one has been able to mastery on SEO.
This thing is like this and it keeps changing with time and according to the need. But still there are some fundamentals of Google SEO guide which are always the same. That’s why it is important that bloggers always keep themselves updated with new SEO techniques.
With this you will know about the trends going on in the market, so that you can also bring necessary changes in your articles which will help you to rank later.
What is SEO – What is SEO in English?
SEO or Search Engine Optimization is a technique by which we bring our page to the top of the search engine. We all know what a search engine is. Google is the most popular search engine in the whole world, apart from this there are other search engines like Bing, Yahoo. With the help of SEO, we can keep our blog at No.1 position on all search engines.
For example, if we go to Google and search by typing any keyword, then Google shows you all the contents related to that keyword. All these contents that we see come from different blogs.
The result which we see at the top is on No.1 rank in Google, only then it has maintained its place at the top. On No.1 it means that SEO has been used very well in that blog so that it gets more visitors and that is why that blog has become famous.
SEO helps to bring our blog to No.1 rank in Google. This is a technique that increases the number of visitors to your website by placing it at the top of the search result of the search engine.
If your website is at the top of the search result, then internet users will first visit your site, which increases the chances of getting more and more traffic in your site and your income also starts getting good. It is very important to use SEO to increase organic traffic on your website.
What is the full form of SEO?
The full form of SEO is “Search Engine Optimization”. Hindi version of SEO “Search Engine Optimization”.
Why SEO is Important for Blog?
You have learned what SEO is, let us now know why it is important for the blog. We use SEO to make our website accessible to people.
Suppose I have created a website and have published good quality content in it, but if I do not use SEO, then my website will not be able to reach the people and there will be no use of making my website.
If we will not use SEO, then whenever a user searches for a keyword, then even if there is any content related to that keyword in your website, the user will not be able to access your website.
This is because the search engine will not be able to find your site nor will it be able to store your website content on its database. Due to which it will be very difficult to have traffic in your website. That’s why it is very important to do SEO properly in your site.
Understanding SEO is not so difficult, if you learn it, then you can make your blog much better and increase its value in the search engine.
After learning SEO, when you use it for your blog, then you will not see its result immediately, for this you will have to be patient and keep doing your work. Because the fruit of patience is sweet and you will definitely see the color of your hard work.
Like I have already said how it becomes necessary to do SEO for ranking and for traffic. Let us know more about the importance of search engine optimization:
- Most users use search engines on the internet to get answers to their questions. In such a situation, they pay more attention to the top results shown by the search engine. In such a situation, if you also want to come in front of people, then you also have to take the help of SEO to rank the blog.
- SEO is not just for search engines but having good SEO practices helps in enhancing the user experience and also increases the usability of your website.
- Users mostly trust only the top results and this increases the trust of that website. That is why it is very important to know in the context of SEO.
- SEO is also very important for the social promotion of your site. Because people who see your site in search engines like google, then most of them share them in social media like Facebook, Twitter, Pinterest.
- SEO plays an important role in increasing the traffic of any site.
- SEO definitely helps you to stay ahead in any competition. For example, if two websites are selling similar things, then the website which is SEO optimized attracts more customers to itself and their sales also increase while others are not able to do as much.
Types of SEO
There are two types of SEO, one is Onpage SEO and the other is Offpage SEO. The work of these two is completely different, let us also know about them.
On Page SEO
Off Page SEO
1. On-Page SEO
On page SEO work is done in your blog. This means to design your website properly which is SEO friendly.
Using the template in your website by following the rule of SEO. Writing good content and using good keywords in them which are most searched in the search engine.
Using keywords in the right place in the page like title, meta description, using keywords in the content makes it easy for Google to know on whom your content is written and helps to rank your website on Google page quickly. Due to which the traffic of your blog increases.
How to do On Page SEO
Here we will learn about some such techniques, with the help of which we will be able to do On Page SEO on our blog or website in a good way.
1. Website Speed
Website speed is a very important link from the point of view of SEO. It has been found from a survey that any visitor stays on a blog or website for at most 5 to 6 seconds.
If it does not open within this time, then it leaves it and migrates to another. And this is also applicable for Google because if your blog does not open soon then a negative signal reaches Google that this blog is not that good or it is not very fast. So keep your site speed as good as possible.
Here I have given some important tips by which you can speed up your blog or website:
- Use simple and attractive themes
- Don’t use too many plugins
- Keep the size of the image to a minimum
- Use W3 Total cache and WP super cache plugins
2. Navigation of the Website
It should be easy to move around in your blog or website so that no visitor and Google have any problem in going from one page to another. The more smooth the navigation of the website, the more ease any search engine will be to navigate the site.
3. Title Tag
Make the title tag very good in your website so that if any visitor reads it, then click on your title as soon as possible, this will also increase your CTR.
How to make good title tag: – Do not use more than 65 words in your title because Google does not show title tag in goggle searches after 65 words.
4. How to Write the URL of the Post
Always keep the url of your post as simple and short as you can.
5. Internal Link
This is a great way to rank your post. With this you can interlinking your related pages with each other. With this, all your interlinked pages can be ranked easily.
6. Alt Tag
Make sure to use images in the post of your website. Because you can get a lot of traffic from images, so while using the image, do not forget to put ALT TAG in it.
7. Content, Heading and Keyword
As we all know about the content that this is a very important link. Because Content is also called King and the better your content, the better the site will be valued. Therefore, write content of at least more than 800 words.
With this you can also give complete information and it is also good for SEO. Never steal or copy content from anyone else.
Heading: Special care should be taken of the headings of your article as it has a great impact on SEO. The title of the article is H1 and after this you can nominate the sub headings with H2, H3 etc. With this, you must use the focus keyword.
Keyword: Use LSI Keyword while writing your article. With this you can easily link people’s searches. With this, BOLD important keywords so that Google and visitors know that these are important keywords and their attention will be attracted towards it.
These were some points about some information about On-Page seo.
2. Off-Page SEO
All the work of off page SEO is done outside the blog. In Off page SEO, we have to promote our blog, like going to many popular blogs, commenting on their article and submitting the link of our website, we call it backlink. The website benefits a lot from backlinks.
Make an attractive page of your website on social networking sites like Facebook, Twitter, Quora and increase your followers, this has the chances of increasing more visitors to your website.
In big blogs which are very popular, submit guest post on their blog, this will allow visitors to their blog to know you and traffic will start coming to your website.
How to do Off Page SEO
Here I will tell you about some Off Page SEO Techniques which will prove to be very useful for you later.
1. Search Engine Submission: Your website should be submitted properly in all search engines.
2. Bookmarking: The page and post of your blog or website should be submitted in the website with Bookmarking.
3. Directory Submission: Your blog or website should be submitted to a directory with a popular high PR.
4. Social Media: Create a profile on your blog or website page and social media and add a link to your website like Facebook, twitter, LinkedIn
5. Classified Submission: You should advertise your website for free by going to the Free Classified Website.
6. Q & A site: You can ask any question by going to the question and answer website and you can put a link to your site.
7. Blog Commenting: You can comment in their posts by visiting the blog related to your blog and put a link to your website (the link should be placed where the website is written)
8. Pin: You can post the image of your website on Pinterest, this is a very good way to increase traffic.
9. Guest Post: You can do guest post by visiting the blog related to your website, this is the best from where you can take do-follow link and that too in the right way.
3. Local SEO
Often people ask what is Local SEO? If I believe, then the answer lies in the question itself.
If you do local SEO, then this is the summation of two words Local + SEO. That is, SEO done keeping in mind a local audience is called Local SEO.
This is a technique in which your website or blog is specially optimized so that it ranks better on the search engine for a local audience.
By the way, with the help of a website, you can target the entire internet, whereas if you want to target only one particular locality, then for this you have to use Local Seo.
In this you will have to optimize the name of your city, while its address details will also have to be optimized together. Whereas to say it briefly, then you have to optimize your site in such a way that people can know you not only online but also offline.
Example of Local SEO
If you have a local business, such as a shop, where people often visit you, then if you optimize your website in such a way that people can easily reach you in real life too. .
If here you only target your own local area and seo optimized your site accordingly. Then this type of SEO is called “local SEO”.
What is the difference between SEO and Internet Marketing?
Many people have many doubts about SEO and Internet Marketing. They think that these two are often the same. But in response to this, I want to say that SEO is a type of tool, it can also be called a part of Internet Marketing. By using it, it becomes very easy to do Internet Marketing.
What is the difference between SEO and SEM?
The main difference between SEO and SEM is that SEO is an important part of SEM. Let us know about both SEO and SEM.
SEO or Search Engine Optimization is a process by which a blogger optimizes his blog or website in such a way that he can rank the articles of the blog in the search engine and bring free traffic to his blog from there.
SEM or Search Engine Marketing is a marketing process by which you can make your blog more visible in search engines so that you can get traffic whether it is free traffic (SEO) or paid traffic (Paid Search Advertising).
What is the difference between SEO and SEM
The main purpose of SEO is that your blog/website can be optimized properly so that it can get a better ranking in the search engine. Whereas with SEM you can get more things than SEO. Because it is not only limited to free traffic but it also includes other methods such as PPC advertising etc.
If you have a blog or a website, then you will know a lot about basic seo, how it works. But I know that there are many of you who do not even have any idea about Basic SEO.
That’s why I thought why not give information about some very important SEO terms to you people so that you can also know about it.
Backlink:Also called inlink or simply link, it is a hyperlink to another website that points to your website.
Backlinks are very important from the seo point of view, as it directly influences the Search Ranking of any webpage.
PageRank: PageRank is an algorithm that Google uses to estimate which relative important pages are located in the web.
Anchor text: Anchor text type of any backlink is text which is clickable. If your Keyword is in your Anchor Text, then it will help you a lot from the point of view of SEO as well.
Title Tag: Title Tag is mainly the title of any web page and this is a very important factor for Google’s Search Algorithm.
Meta Tags: Like the Title Tag, by using the Meta Tag, the Search Engines get to know what is in the content in the pages.
Search Algorithm: With the help of Google’s search algorithm, we can find out which web pages are relevant in the whole Internet. About 200 algorithms work in Google’s Search Algorithm.
SERP: Its full form is Search Engine Results Page. It basically shows only those pages which are relevant according to Google Search Engines.
Keyword Density: This Keyword Density shows how many times any keyword has been used in the article. Keyword density is very important from the point of view of SEO.
Keyword Stuffing: As I have already said that Keyword Density is very important from the point of view of SEO but if a Keyword is used more than necessary then it is called Keyword Stuffing. This is called Negative SEO because it has a bad effect on your blog.
Robots.txt: This is nothing more than just a file which is kept in the root of the domain. By using this, the search bots are informed about the structure of the website.
What are organic and inorganic results?
There are mainly two types of listings on SERP (Search Engine Result Page) – Organic and Inorganic.
In this, we have to pay Google for Inorganic Listing. That is, they are Paid and money has to be paid in it.
Is SEO always changing?
Yes, SEO is always changing. This is because the search engine’s algorithm is always changing, in the same way, we also have to change the SEO in our site so that it appears at the top in the SERP.
What is the best SEO strategy?
No SEO strategy is the best. This is because the strategy or technique of SEO is always changing. Therefore, it would not be right to consider any one strategy as the best. It would be better that you keep doing your own research and experimentation; this will help you to know about the right working things.
Does Page Speed Matter in Google Ranking?
Yes, Page Speed has a different importance in Google ranking. The better the page speed, the more easily you can rank on Google.